{ "generatedAt": "2026-05-25T15:16:42.272Z", "canonicalUrl": "https://enzodulius.com", "profile": { "name": "Enzo Dulius", "headline": { "pt": "Strategic Research Operator — UX Research Lead para times enterprise.", "en": "Strategic Research Operator — UX Research Lead for enterprise teams." }, "location": { "pt": "Brasil · disponível para contratos remotos", "en": "Brazil · available for remote contracts" }, "email": "enzo@enzodulius.com", "linkedinUrl": "https://www.linkedin.com/in/enzodulius/", "websiteUrl": "https://enzodulius.com", "availability": { "pt": "Remoto Brasil/EUA, full-time ou retainer, início em até 2 semanas. NDA disponível.", "en": "Remote Brazil/US, full-time or retainer, start within 2 weeks. NDA available." } }, "summary": { "pt": "Operador de pesquisa estratégica com 6+ anos em programas enterprise. Embedded em times de Human-Centered Design da Ford Motor Company (Fortune 500), Stone Co. (NASDAQ: STNE) e Kimberly-Clark (NYSE: KMB). Estruturei processos que escalaram operações de research de 12% para 46% de conversão (Stone) e conduzi 4 estudos LATAM em projetos de plataforma OEM (Ford). Co-fundei e levei um SaaS do zero ao go-live (Vê Valor). Reconhecimento internacional científico (LIYSF 2019, Imperial College London) e endorsements públicos de líderes de produto (Bob Dorf, co-autor com Steve Blank).", "en": "Strategic research operator with 6+ years across enterprise programs. Embedded in Human-Centered Design teams at Ford Motor Company (Fortune 500), Stone Co. (NASDAQ: STNE) and Kimberly-Clark (NYSE: KMB). Structured processes that scaled research operations from 12% to 46% conversion (Stone) and conducted 4 LATAM studies on OEM platform projects (Ford). Co-founded and shipped a SaaS from zero to go-live (Vê Valor). International scientific recognition (LIYSF 2019, Imperial College London) and public endorsements from product leaders (Bob Dorf, co-author with Steve Blank)." }, "cv": { "experiences": [ { "id": "kimberly-clark-2025", "company": "Kimberly-Clark (NYSE: KMB) · via Cube Hub", "role": "Lead UX Researcher", "period": "Jun 2025 — Present", "startIso": "2025-06-01", "endIso": null, "outcomesPt": [ "Liderança técnica de pesquisa de produto e mercado em programas enterprise da Kimberly-Clark." ], "outcomesEn": [ "Technical leadership of product and market research across Kimberly-Clark enterprise programs." ], "domainTags": [ "CPG", "FMCG", "Enterprise", "Product Research", "Market Research" ] }, { "id": "ford-2023-2025", "company": "Ford Motor Company (NYSE: F) · via Zeentech & SENAI CIMATEC", "role": "Senior Design Researcher", "period": "May 2023 — Sep 2025 · 2y 5m", "startIso": "2023-05-01", "endIso": "2025-09-30", "outcomesPt": [ "Embedded em time de Human-Centered Design da Ford (Fortune 500) em Camaçari/BA.", "Atuação funcional como lead de pesquisa estratégica em 4 estudos LATAM em projetos de plataforma OEM.", "Reconhecimento explícito do Chief Pickups Engineer (Gilmar de Paula)." ], "outcomesEn": [ "Embedded in Ford's (Fortune 500) Human-Centered Design team in Camaçari/BA.", "Functionally acting as lead of strategic research across 4 LATAM studies on OEM platform projects.", "Explicit recognition from the Chief Pickups Engineer (Gilmar de Paula)." ], "domainTags": [ "Automotive", "OEM", "LATAM", "Strategic Research", "Field Research", "Pickup", "ADAS" ] }, { "id": "stone-2022-2023", "company": "Stone Co. (NASDAQ: STNE)", "role": "UX Researcher — Lending Vertical", "period": "Jan 2022 — Apr 2023 · 1y 4m", "startIso": "2022-01-01", "endIso": "2023-04-30", "outcomesPt": [ "Estruturei processos que geraram 334+ pesquisas qualitativas em 15 meses.", "Aumentei a conversão de programa de pesquisa de 12% para 46% via baseline + recrutamento estruturado + tooling compartilhado.", "Contribuí com revamp do produto de empréstimos, escalando piloto para desembolsos da ordem de USD milhões." ], "outcomesEn": [ "Structured processes that generated 334+ qualitative research studies in 15 months.", "Increased research program conversion from 12% to 46% via baseline + structured recruitment + shared tooling.", "Contributed to the revamp of the lending product, scaling from pilot to disbursements in the order of USD millions." ], "domainTags": [ "FinTech", "Lending", "B2B", "ResearchOps", "Qualitative", "Acquisitions" ] }, { "id": "collact-2021-2022", "company": "Collact (acquired by Stone Co. Jan 2022)", "role": "UX Researcher", "period": "Feb 2021 — Jan 2022 · 1y", "startIso": "2021-02-01", "endIso": "2022-01-31", "outcomesPt": [ "11 estudos publicados sob a categoria FinTech / B2B no portfólio público.", "Empresa adquirida pela Stone Co. em janeiro de 2022; transição direta." ], "outcomesEn": [ "11 studies published under the FinTech / B2B category in the public portfolio.", "Company acquired by Stone Co. in January 2022; direct transition." ], "domainTags": [ "FinTech", "B2B", "SaaS", "Loyalty", "JTBD", "Customer Discovery" ] }, { "id": "ve-valor-2022-2024", "company": "Vê Valor", "role": "Co-founder — SaaS shipped from zero to go-live", "period": "May 2022 — Apr 2024", "startIso": "2022-05-01", "endIso": "2024-04-30", "outcomesPt": [ "Plataforma completa: identidade visual, interface no Figma, dev em Bubble com integração Mercado Pago." ], "outcomesEn": [ "Full platform: visual identity, Figma interface, Bubble development with Mercado Pago integration." ], "domainTags": [ "Entrepreneurship", "SaaS", "Founder", "Bubble", "Figma", "Product Design" ] } ], "methods": [ { "pt": "Cadência contínua de pesquisa", "en": "Continuous research cadence" }, { "pt": "Segmentação por arquétipos (3 personas em 33 entrevistas)", "en": "Archetype-based segmentation (3 personas from 33 interviews)" }, { "pt": "JTBD para decisões estratégicas", "en": "JTBD for strategic decisions" }, { "pt": "Pesquisa de campo em escala (4 países LATAM)", "en": "Field research at scale (4 LATAM countries)" }, { "pt": "Métodos mistos (qualitativo + quantitativo, 644 respondentes a 99% confiança)", "en": "Mixed methods (qualitative + quantitative, 644 respondents at 99% confidence)" }, { "pt": "Atomic Research e democratização de insights", "en": "Atomic Research and insight democratization" }, { "pt": "Triple Track Agile (discovery + delivery + research)", "en": "Triple Track Agile (discovery + delivery + research)" }, { "pt": "Value Proposition Canvas adaptado", "en": "Value Proposition Canvas adapted" } ], "tools": [ "FullStory", "Userlytics", "Maze", "Lookback", "UserZoom", "Optimal Workshop", "Airtable", "Figma", "Miro", "Notion", "Power BI" ], "languages": [ { "pt": "Português (nativo)", "en": "Portuguese (native)" }, { "pt": "Inglês (fluente, profissional)", "en": "English (fluent, professional)" }, { "pt": "Espanhol (avançado, profissional)", "en": "Spanish (advanced, professional)" } ], "skills": [ "UX Research", "UXR", "Strategic Research", "Customer Discovery", "Market Intelligence", "Market Research", "Product Research", "Field Research", "Continuous Discovery", "Continuous Research", "Jobs To Be Done", "JTBD", "Atomic Research", "Mixed Methods", "Qualitative Research", "Quantitative Research", "Persona Modeling", "Archetype Segmentation", "Competitive Benchmarking", "Customer Journey Mapping", "Ergonomic Evaluation", "Stakeholder Mapping", "ResearchOps", "Research Operations", "Research Strategy", "Operational Leadership", "Stakeholder Influence", "Executive Reporting", "Decision Frameworks", "Cross-functional Collaboration", "B2B SaaS", "B2B", "FinTech", "Automotive OEM", "Lending", "Loyalty", "CPG", "FMCG", "FullStory", "Userlytics", "Maze", "Lookback", "UserZoom", "Optimal Workshop", "Airtable", "Figma", "Miro", "Notion", "Power BI" ], "awards": [ { "id": "liysf-2019", "titlePt": "LIYSF 2019 — 61º London International Youth Science Forum, Imperial College London", "titleEn": "LIYSF 2019 — 61st London International Youth Science Forum, Imperial College London", "year": "2019", "verifyUrl": "https://www.liysf.org.uk/", "notePt": "Selecionado representante do RS via Decreto Estadual nº 54.700, assinado pelo Governador. Apresentação no Science Forum Bazaar, 27/jul/2019.", "noteEn": "Selected as state representative of Rio Grande do Sul via State Decree nº 54,700, signed by the Governor. Presentation at the Science Forum Bazaar, Jul 27, 2019." }, { "id": "feintec-2019", "titlePt": "FEINTEC 2019 — 11ª Feira de Inovação e Tecnologia", "titleEn": "FEINTEC 2019 — 11th Innovation and Technology Fair", "year": "2019" }, { "id": "feintec-2018", "titlePt": "FEINTEC 2018 — 10ª Feira de Inovação e Tecnologia, CIMOL Taquara/RS", "titleEn": "FEINTEC 2018 — 10th Innovation and Technology Fair, CIMOL Taquara/RS", "year": "2018" }, { "id": "mostratec-2018", "titlePt": "MOSTRATEC — Mostra Internacional de Ciência e Tecnologia", "titleEn": "MOSTRATEC — International Science and Technology Fair", "year": "2018" }, { "id": "febrace-2018", "titlePt": "FEBRACE — Feira Brasileira de Ciências e Engenharia, USP", "titleEn": "FEBRACE — Brazilian Science and Engineering Fair, University of São Paulo", "year": "2018" } ] }, "awards": [ { "id": "liysf-2019-attendance", "titlePt": "LIYSF 2019 — 61º London International Youth Science Forum", "titleEn": "LIYSF 2019 — 61st London International Youth Science Forum", "descPt": "Imperial College London, 24 de julho a 7 de agosto de 2019. Selecionado representante do estado do Rio Grande do Sul via Decreto Estadual RS nº 54.700, assinado pelo Governador. A edição reuniu projetos de mais de 75 nações (conforme certificado oficial LIYSF). Projeto: Sala de Aula 2.0 — pesquisa em otimização do ambiente educacional via psicologia das cores, ergonomia e iluminação. Apresentação no Science Forum Bazaar em 27 de julho de 2019.", "descEn": "Imperial College London, July 24 to August 7, 2019. Selected as state representative of Rio Grande do Sul via Rio Grande do Sul State Decree nº 54,700, signed by the Governor. The edition gathered projects from over 75 nations (per official LIYSF certificate). Project: Classroom 2.0 — research on educational environment optimization via color psychology, ergonomics, and lighting. Presentation at the Science Forum Bazaar on July 27, 2019.", "year": "2019", "iconName": "globe", "certificateSlug": "liysf-attended", "certificateAltPt": "Certificado LIYSF 2019 — Participação no 61º meeting do London International Youth Science Forum", "certificateAltEn": "LIYSF 2019 Certificate — Attendance at the 61st meeting of the London International Youth Science Forum", "verifyUrl": "https://www.liysf.org.uk/", "verifyLabelPt": "Sobre o LIYSF", "verifyLabelEn": "About LIYSF" }, { "id": "liysf-2019-bazaar", "titlePt": "LIYSF 2019 — Apresentação no Science Forum Bazaar", "titleEn": "LIYSF 2019 — Science Forum Bazaar Presentation", "descPt": "Certificado oficial de apresentação do projeto de pesquisa no Science Forum Bazaar do 61º LIYSF, sábado, 27 de julho de 2019. Assinado por Richard Myhill, Diretor do LIYSF.", "descEn": "Official certificate of research project presentation at the Science Forum Bazaar of the 61st LIYSF, Saturday, July 27, 2019. Signed by Richard Myhill, LIYSF Director.", "year": "2019", "iconName": "globe", "certificateSlug": "liysf-bazaar", "certificateAltPt": "Certificado LIYSF Bazaar 2019", "certificateAltEn": "LIYSF Bazaar 2019 Certificate", "verifyUrl": "https://www.liysf.org.uk/", "verifyLabelPt": "Sobre o LIYSF", "verifyLabelEn": "About LIYSF" }, { "id": "rs-decree-54700", "titlePt": "Decreto Estadual RS nº 54.700 (2019)", "titleEn": "Rio Grande do Sul State Decree nº 54,700 (2019)", "descPt": "Reconhecimento oficial governamental designando representação do estado do Rio Grande do Sul no LIYSF 2019.", "descEn": "Official governmental recognition designating state representation of Rio Grande do Sul at LIYSF 2019.", "year": "2019", "iconName": "file-badge" }, { "id": "feintec-11-2019-1st", "titlePt": "1º lugar — 11ª FEINTEC", "titleEn": "1st place — 11th FEINTEC", "descPt": "Feira de Inovação Tecnológica, Escola Técnica Estadual Monteiro Lobato (CIMOL), Taquara/RS, 5–7 de novembro de 2019. Carga horária equivalente a 20h. Como principal premiação, recebi bolsa integral de graduação na FACCAT (Faculdades Integradas de Taquara) — utilizada no curso de Bacharelado em Design (33% da grade concluída antes de mudança para Salvador para atuar na Ford).", "descEn": "11th Innovation and Technology Fair, Escola Técnica Estadual Monteiro Lobato (CIMOL), Taquara/RS, November 5–7, 2019. 20-hour workload. As the main award, received a full undergraduate scholarship at FACCAT (Faculdades Integradas de Taquara) — used in the Bachelor of Design program (33% of the curriculum completed before relocating to Salvador to join Ford).", "year": "2019", "iconName": "trophy", "certificateSlug": "feintec-11", "certificateAltPt": "Certificado 11ª FEINTEC 2019", "certificateAltEn": "11th FEINTEC 2019 Certificate" }, { "id": "feintec-10-2018-2nd", "titlePt": "2º lugar — 10ª FEINTEC", "titleEn": "2nd place — 10th FEINTEC", "descPt": "Feira de Inovação Tecnológica, CIMOL, Taquara/RS, 6–8 de novembro de 2018. Carga horária equivalente a 26h. Credencial e certificado oficiais.", "descEn": "10th Innovation and Technology Fair, CIMOL, Taquara/RS, November 6–8, 2018. 26-hour workload. Official credential and certificate.", "year": "2018", "iconName": "trophy", "certificateSlug": "feintec-10-credencial", "certificateAltPt": "Credencial 2º lugar 10ª FEINTEC 2018", "certificateAltEn": "2nd place credential 10th FEINTEC 2018" }, { "id": "feintec-10-2018-participation", "titlePt": "10ª FEINTEC — Certificado de Participação", "titleEn": "10th FEINTEC — Participation Certificate", "descPt": "Certificado oficial emitido pela Escola Técnica Estadual Monteiro Lobato como aluno expositor na 10ª FEINTEC 2018.", "descEn": "Official certificate issued by Escola Técnica Estadual Monteiro Lobato as exhibitor student at the 10th FEINTEC 2018.", "year": "2018", "iconName": "award", "certificateSlug": "feintec-10", "certificateAltPt": "Certificado de participação 10ª FEINTEC", "certificateAltEn": "10th FEINTEC participation certificate" }, { "id": "mostratec-34-2019-finalist", "titlePt": "Finalista nacional — 34ª MOSTRATEC", "titleEn": "National finalist — 34th MOSTRATEC", "descPt": "Mostra Brasileira e Internacional de Ciência e Tecnologia, Fundação Liberato, Novo Hamburgo/RS, 21–25 de outubro de 2019. Projeto: Sala de Aula 2.0. Carga horária 40h.", "descEn": "Brazilian and International Science and Technology Fair, Fundação Liberato, Novo Hamburgo/RS, October 21–25, 2019. Project: Classroom 2.0. 40-hour workload.", "year": "2019", "iconName": "award", "certificateSlug": "mostratec-34", "certificateAltPt": "Certificado finalista 34ª MOSTRATEC", "certificateAltEn": "34th MOSTRATEC finalist certificate" }, { "id": "febrace-18-2020-finalist", "titlePt": "Finalista nacional — 18ª FEBRACE", "titleEn": "National finalist — 18th FEBRACE", "descPt": "Feira Brasileira de Ciências e Engenharia, POLI-USP, edição virtual de 23 de março a 4 de abril de 2020. Projeto: Sala de Aula 2.0 — Fase 2: Criando um novo layout de sala de aula e analisando seu impacto nos alunos. Coordenação geral: Profa. Dra. Roseli de Deus Lopes. Código de controle: 4C35-87F8-AD6D-57CD.", "descEn": "Brazilian Science and Engineering Fair, POLI-USP, virtual edition March 23 to April 4, 2020. Project: Classroom 2.0 — Phase 2: Creating a new classroom layout and analyzing its impact on students. General coordination: Prof. Dr. Roseli de Deus Lopes. Control code: 4C35-87F8-AD6D-57CD.", "year": "2020", "iconName": "award", "certificateSlug": "febrace-18", "certificateAltPt": "Certificado finalista 18ª FEBRACE 2020", "certificateAltEn": "18th FEBRACE 2020 finalist certificate" }, { "id": "mostra-profissoes-2019-1st", "titlePt": "1º lugar — Mostra Estadual de Profissões", "titleEn": "1st place — State Profession Exhibition", "descPt": "Categoria produção cultural e design.", "descEn": "Cultural production and design category.", "year": "2019", "iconName": "trophy" }, { "id": "cimol-responsabilidade-2017", "titlePt": "VIII Mostra de Responsabilidade Social e Ambiental", "titleEn": "VIII Social & Environmental Responsibility Exhibition", "descPt": "Certificado de participação emitido pela Escola Técnica Estadual Monteiro Lobato (CIMOL), 16 e 17 de novembro de 2017. Reconhecimento por impacto social e ambiental no ambiente escolar.", "descEn": "Participation certificate issued by Escola Técnica Estadual Monteiro Lobato (CIMOL), November 16–17, 2017. Recognition for social and environmental impact in the school environment.", "year": "2017", "iconName": "star", "certificateSlug": "mostra-responsabilidade", "certificateAltPt": "Certificado VIII Mostra de Responsabilidade Social e Ambiental 2017", "certificateAltEn": "VIII Social & Environmental Responsibility Exhibition 2017 certificate" }, { "id": "faccat-scholarship-2019", "titlePt": "Bolsa integral de graduação — FACCAT", "titleEn": "Full undergraduate scholarship — FACCAT", "descPt": "Faculdades Integradas de Taquara, Bacharelado em Design. Bolsa 100% concedida como principal premiação da 11ª FEINTEC (2019). Cursados 33% da grade curricular antes de pausa para mudança a Salvador e início da atuação como Senior Design Researcher na Ford via Zeentech / SENAI CIMATEC.", "descEn": "Faculdades Integradas de Taquara, Bachelor of Design. Full 100% scholarship granted as the main award of the 11th FEINTEC (2019). 33% of the curriculum completed before pausing to relocate to Salvador and join Ford as Senior Design Researcher via Zeentech / SENAI CIMATEC.", "year": "2019", "iconName": "graduation-cap" }, { "id": "correio-do-povo-2019", "titlePt": "Cobertura editorial — Correio do Povo", "titleEn": "Editorial coverage — Correio do Povo", "descPt": "Reportagem na edição impressa de domingo, 21 de abril de 2019, caderno Educação, página 4. Manchete: \"Criatividade mundo afora\". Repórter: Maria José Vasconcelos. Veículo fundado em 1895, um dos jornais mais antigos em circulação no Brasil. Cobertura exclusiva impressa.", "descEn": "Article in the print edition of Sunday, April 21, 2019, Education section, page 4. Headline: \"Creativity around the world.\" Reporter: Maria José Vasconcelos. Outlet founded in 1895, one of the oldest newspapers in continuous circulation in Brazil. Print-only coverage.", "year": "2019", "iconName": "file-badge", "certificateSlug": "correio", "certificateAltPt": "Reportagem Correio do Povo, 21 de abril de 2019, página 4", "certificateAltEn": "Correio do Povo article, April 21, 2019, page 4" } ], "press": [ { "id": "correio-do-povo-2019-04-21", "type": "press-coverage", "iconName": "newspaper", "outlet": "Correio do Povo", "titlePt": "Criatividade mundo afora", "titleEn": "Creativity around the world", "datePublishedIso": "2019-04-21", "dateLabelPt": "21 de abril de 2019", "dateLabelEn": "April 21, 2019", "bodyPt": "Domingo, 21 de abril de 2019. Caderno Educação, página 4. Manchete: \"Criatividade mundo afora\". Repórter: Maria José Vasconcelos. Crédito de foto: ENZO DULIUS / ESPECIAL / CP. Gancho editorial: Dia Mundial da Criatividade (ONU, instituído em 2017). Veículo fundado em 1895 — um dos jornais mais antigos em circulação no Brasil. A reportagem dedicou a página inteira ao projeto Sala de Aula 2.0 (psicologia das cores, luminotécnica e ergonomia, validado com 32 alunos em dois grupos de 16), à conquista da 11ª FEINTEC e às vagas garantidas na Mostra Estadual de Profissões 2019, na 34ª MOSTRATEC 2019 e no 61º London International Youth Science Forum (LIYSF) 2019 — uma das conferências científicas mais antigas do mundo, realizada anualmente em Londres desde 1959 e que mobilizou cerca de 500 projetos de 65 países naquela edição.", "bodyEn": "Sunday, April 21, 2019. Education section, page 4. Headline: \"Creativity around the world.\" Reporter: Maria José Vasconcelos. Photo credit: ENZO DULIUS / ESPECIAL / CP. Editorial hook: World Creativity Day (UN, instituted in 2017). Outlet founded in 1895 — one of the oldest newspapers in continuous circulation in Brazil. The full-page article covered the Classroom 2.0 project (color psychology, lighting design and ergonomics, validated with 32 students in two groups of 16), the win at the 11th FEINTEC, and the secured spots at the 2019 State Profession Exhibition, the 34th MOSTRATEC 2019, and the 61st London International Youth Science Forum (LIYSF) 2019 — one of the oldest scientific conferences in the world, held annually in London since 1959, mobilizing around 500 projects from 65 countries that edition.", "notePt": "Cobertura exclusiva impressa — clipping físico em mãos do candidato. PDF de alta resolução disponível abaixo. Sem versão online disponível.", "noteEn": "Print-only coverage — physical clipping in candidate possession. High-resolution PDF available below. No online version available.", "coverSlug": "correio", "coverAltPt": "Reportagem Correio do Povo, 21 de abril de 2019", "coverAltEn": "Correio do Povo article, April 21, 2019", "links": [ { "url": "/press/correio-do-povo-21-abril-2019.pdf", "labelPt": "Baixar PDF da página", "labelEn": "Download page PDF" } ] }, { "id": "rs-decree-54700-2019-07-15", "type": "official-act", "iconName": "file-text", "outlet": "Governo do Estado do Rio Grande do Sul", "outletLabelPt": "Ato Oficial do Governo do Estado", "outletLabelEn": "Official State Government Act", "titlePt": "Decreto Estadual nº 54.700", "titleEn": "State Decree nº 54,700", "datePublishedIso": "2019-07-15", "dateLabelPt": "15 de julho de 2019", "dateLabelEn": "July 15, 2019", "bodyPt": "Decreto assinado pelo Governador do Estado do Rio Grande do Sul autorizando oficialmente o afastamento e a missão de representação do estado no 61º London International Youth Science Forum (LIYSF), realizado no Imperial College London, Reino Unido. Documento publicado no Diário Oficial do Estado.", "bodyEn": "Decree signed by the Governor of the State of Rio Grande do Sul officially authorizing the leave and state representation mission at the 61st London International Youth Science Forum (LIYSF), held at Imperial College London, United Kingdom. Document published in the State Official Gazette.", "notePt": "Reconhecimento de Estado — ato normativo do Poder Executivo estadual, com força legal e publicação oficial.", "noteEn": "State-level recognition — normative act from the state Executive Branch, with legal force and official publication.", "links": [ { "url": "https://jurishand.com/decreto-estadual-do-rio-grande-do-sul-54700-de-15-julho-2019", "labelPt": "Ler decreto", "labelEn": "Read decree" }, { "url": "https://jurishand.com/decreto-estadual-do-rio-grande-do-sul-54700-de-15-julho-2019/artigo-1", "labelPt": "Artigo 1º", "labelEn": "Article 1" } ] }, { "id": "radio-taquara-liysf-2019", "type": "radio", "iconName": "radio", "outlet": "Rádio Taquara", "titlePt": "Estudante do CIMOL vai a Londres representar o RS em feira internacional", "titleEn": "CIMOL student travels to London to represent RS at international fair", "datePublishedIso": "2019-07-01", "dateLabelPt": "2019", "dateLabelEn": "2019", "bodyPt": "Cobertura sobre a seleção como representante oficial do estado do Rio Grande do Sul para o 61º London International Youth Science Forum (LIYSF) no Imperial College London.", "bodyEn": "Coverage of the selection as official representative of the state of Rio Grande do Sul for the 61st London International Youth Science Forum (LIYSF) at Imperial College London.", "links": [ { "url": "https://www.radiotaquara.com.br/novo/estudante-do-cimol-vai-a-londres-representar-o-rs-em-feira-internacional/", "labelPt": "Ler matéria", "labelEn": "Read article" } ] }, { "id": "radio-taquara-auxilio-2019", "type": "radio", "iconName": "radio", "outlet": "Rádio Taquara", "titlePt": "Aluno do CIMOL busca auxílio para participar de feira científica em Londres", "titleEn": "CIMOL student seeks support to attend scientific fair in London", "datePublishedIso": "2019-06-01", "dateLabelPt": "2019", "dateLabelEn": "2019", "bodyPt": "Reportagem sobre a campanha de mobilização comunitária para viabilizar a participação no 61º LIYSF no Imperial College London — evidenciando engajamento regional em torno da missão científica.", "bodyEn": "Report on the community mobilization campaign to enable participation at the 61st LIYSF at Imperial College London — showing regional engagement around the scientific mission.", "links": [ { "url": "https://www.radiotaquara.com.br/novo/aluno-do-cimol-busca-auxilio-para-participar-de-feira-cientifica-em-londres/", "labelPt": "Ler matéria", "labelEn": "Read article" } ] } ], "endorsements": [ { "id": "bob-dorf-hic", "name": "Bob Dorf", "rolePt": "Co-autor de The Startup Owner's Manual (com Steve Blank)", "roleEn": "Co-author of The Startup Owner's Manual (with Steve Blank)", "quotesPt": [ "\"Todas as empresas precisam de um representante do cliente como o Enzo para tomar decisões estratégicas.\"" ], "quotesEn": [ "\"All companies need a customer representative like Enzo to make strategic decisions.\"" ], "contextPt": "Citado durante mentoria do programa High Impact Companies (HIC) da Stone&Co — Bob Dorf conduziu sessão de mentoria com as principais startups investidas pelo grupo. Atuei como um dos representantes da Collact junto aos sócios. Após conhecer meu trabalho de pesquisa e atuação na Collact, Bob Dorf endereçou essa frase referindo-se a mim diante de todos os outros founders presentes no evento.", "contextEn": "Stated during a mentorship session of Stone&Co's High Impact Companies (HIC) program — Bob Dorf led a mentorship session with the main startups invested by the group. I attended as one of Collact's representatives alongside the co-founders. After learning about my research work and role at Collact, Bob Dorf addressed this statement referring to me in front of all other founders present at the event." }, { "id": "gilmar-de-paula-ford", "name": "Gilmar de Paula", "rolePt": "Chief Pickups Engineer @ Ford", "roleEn": "Chief Pickups Engineer @ Ford", "quotesPt": [ "\"A grande habilidade do Enzo é ser 'um grande radar' para encontrar as coisas, levantar hipóteses e oportunidades.\"", "\"O Enzo é algo como um 'Trend Hunter / Trend Maker' — algo que é disruptivo sem perder a âncora com o presente.\"", "\"Quem tem o 'Faro-Por-Ouro' é quem consegue olhar peças de um quebra-cabeça incompleto e já ver a imagem sem pedir mais peças, já começar a montar.\"", "\"Inovação é um investimento de longo prazo, de risco, que pode trazer grandes retornos — mas nem todo mundo está preparado para investir nisso.\"", "\"Não é uma questão de a direção estar certa ou não. E sim de progredir: o caminho mostrará o que é certo e deve receber mais investimento.\"", "\"Inovar é um desafio de tornar o ambiente mais propício a receber algo novo.\"" ], "quotesEn": [ "\"Enzo's greatest ability is being 'a great radar' for finding things, raising hypotheses and opportunities.\"", "\"Enzo is something like a 'Trend Hunter / Trend Maker' — something disruptive without losing the anchor to the present.\"", "\"Whoever has the 'Nose for Gold' is the one who can look at the pieces of an incomplete puzzle and already see the picture without asking for more pieces — already start putting it together.\"", "\"Innovation is a long-term, high-risk investment that can bring great returns — but not everyone is prepared to invest in it.\"", "\"It's not a question of whether the direction is right or not. It's about progressing: the path will show what is right and deserves more investment.\"", "\"Innovating is the challenge of making the environment more receptive to something new.\"" ] }, { "id": "vlad-figueiredo-collact", "name": "Vladimir Figueiredo", "rolePt": "Ex-CPO @ Collact (adquirida pela Stone&Co) · CPO @ Amparo", "roleEn": "Former CPO @ Collact (acquired by Stone&Co) · CPO @ Amparo", "quotesPt": [ "\"A gente viu muita dedicação, muito comprometimento em fases da vida em que as pessoas não têm esse tipo de dedicação — o que era um indicador fortíssimo de que isso se replicaria dentro da empresa.\"", "\"O Enzo evoluiu de uma pessoa muito jovem, com muita energia, para alguém com visão muito mais estratégica, conhecimento muito melhor das diferentes metodologias, com visão mais abrangente para entender cada um dos stakeholders e como conduzi-los — e com uma sensibilidade muito maior para entender que existe um business e como conectar pesquisa aos desafios de negócio.\"", "\"Conseguir colocar o processo de pesquisa como parte super importante dentro do ciclo de construção do produto, fazendo parte dos diferentes rituais da empresa e permeando — não ficar fechado dentro do time — foi uma coisa super legal que aconteceu na Collact.\"" ], "quotesEn": [ "\"We saw a lot of dedication, a lot of commitment at life stages where people usually don't show that kind of dedication — which was a very strong indicator that it would replicate inside the company.\"", "\"Enzo evolved from a very young person with a lot of energy into someone with a much more strategic vision, much better knowledge of different methodologies, a broader view to understand each of the stakeholders and how to lead them — and with much greater sensitivity to understand that there is a business and how to connect research to business challenges.\"", "\"Establishing the research process as a key part of the product-building cycle, making it part of the different company rituals and permeating it — not keeping it closed inside the team — was a really powerful thing that happened at Collact.\"" ], "contextPt": "Entrevista gravada em 03/05/2026 — \"Trajetórias, pesquisa e produto\". Vlad também detalha a aquisição da Collact pela Stone&Co (25% via corporate venture em 2019, 100% em 2021) e o papel da pesquisa como alavanca de defensabilidade do business.", "contextEn": "Interview recorded on 05/03/2026 — \"Trajectories, research and product.\" Vlad also details Collact's acquisition by Stone&Co (25% via corporate venture in 2019, 100% in 2021) and the role of research as a defensibility lever for the business." }, { "id": "heitor-neves-collact", "name": "Heitor Neves", "rolePt": "Ex-CTO @ Collact (adquirida pela Stone&Co) · CTO @ MarSaúde", "roleEn": "Former CTO @ Collact (acquired by Stone&Co) · CTO @ MarSaúde", "quotesPt": [ "\"Eu admiro muito no Enzo a capacidade de fazer perguntas que respondem decisões de negócios para o cliente de forma que seja vista como algo neutro para quem escuta, sem dar viés à resposta.\"", "\"Antes do Enzo entrar, éramos cobrados por outros stakeholders por não ouvir o cliente. Não tínhamos a mesma percepção dos times de vendas e isso impactava nossas decisões dentro do time de produto.\"", "\"Eu não entendia nada sobre Arquétipos, mas a gente tinha uma hipótese de solução e o Enzo sabia qual Arquétipo seria mais ou menos aderente — rapidamente conseguimos olhar nossos clientes e saber quantos deles iriam querer aquilo.\"", "\"Eu recomendo ter um profissional como o Enzo para todos que querem entender melhor se a decisão de compra foi o preço ou o valor. E por mais que pareça simples, isso não é tão fácil de fazer sem ter que contatar literalmente todos seus clientes.\"", "\"Uma das coisas que eu faria diferente era ter começado a fazer pesquisa continuamente com 100-150 clientes desde cedo. Porque quando você tem 5 a 8 mil clientes, tudo já fica bem mais complexo.\"", "\"Aprendemos coisas novas apenas por ouvir o que o cliente falava — um caso de um concorrente específico longe da gente que nunca iríamos conhecer.\"", "\"Manter a frequência de realização de pesquisa é algo muito legal. Por mais que houvesse grandes entregas faseadas, às vezes no meio das fases saíam coisas que nunca iríamos imaginar.\"", "\"Às vezes é só sobre manter a frequência de conversas com os clientes.\"" ], "quotesEn": [ "\"I greatly admire Enzo's ability to ask questions that answer business decisions for the client in a way that is seen as neutral by the listener, without biasing the response.\"", "\"Before Enzo joined, we were challenged by other stakeholders for not listening to the customer. We didn't have the same perception as the sales teams and that impacted our decisions inside the product team.\"", "\"I knew nothing about Archetypes, but we had a hypothesis for a solution and Enzo knew which Archetype would be more or less adherent — we quickly looked at our customers and knew how many of them would want that.\"", "\"I recommend having a professional like Enzo for anyone who wants to better understand whether the purchase decision was driven by price or by value. As simple as it sounds, that is not easy to do without literally contacting all your customers.\"", "\"One of the things I would do differently was to start doing continuous research with 100-150 clients from early on. Because when you have 5 to 8 thousand clients, everything becomes much more complex.\"", "\"We learned new things just by listening to what the client was saying — a case about a specific competitor far away from us that we would never have known about otherwise.\"", "\"Maintaining research cadence is really powerful. Even with phased deliveries, sometimes between phases things came up that we would never have imagined.\"", "\"Sometimes it's just about maintaining the cadence of conversations with clients.\"" ], "contextPt": "Entrevista gravada em 03/05/2026 — \"Entrevista e aprendizados da Collact\". Heitor liderou a tecnologia da Collact até a aquisição pela Stone&Co e detalha como a pesquisa contínua mudou a relação do time de produto com o cliente.", "contextEn": "Interview recorded on 05/03/2026 — \"Interview and learnings from Collact.\" Heitor led Collact's technology until the acquisition by Stone&Co and details how continuous research changed the product team's relationship with the customer." }, { "id": "jorge-lira-stone", "name": "Jorge Lira", "rolePt": "Design Lead @ Stone", "roleEn": "Design Lead @ Stone", "quotesPt": [ "\"Enzo é um profissional com energia infinita.\"", "\"Enzo é muito curioso e bastante focado no seu desenvolvimento.\"", "\"Enzo consegue entender o mercado das empresas que ele atua, e isso ajuda ele a se posicionar bem nas suas opiniões dentro da empresa.\"" ], "quotesEn": [ "\"Enzo is a professional with infinite energy.\"", "\"Enzo is very curious and quite focused on his development.\"", "\"Enzo manages to understand the market of the companies he works with, and that helps him position his opinions well within the company.\"" ] }, { "id": "rafaela-lopes-collact-stone", "name": "Rafaela Lopes", "rolePt": "Ex-Product Manager @ Collact · Product Designer Sênior @ Stone", "roleEn": "Former Product Manager @ Collact · Senior Product Designer @ Stone", "quotesPt": [ "[Recomendação registrada — citação completa em coleta formal.]" ], "quotesEn": [ "[Recorded endorsement — full quote pending formal collection.]" ] }, { "id": "tomas-labourt-ford", "name": "Tomas Labourt", "rolePt": "Material Cost & Program Manager @ Ford", "roleEn": "Material Cost & Program Manager @ Ford", "quotesPt": [ "[Recomendação registrada — citação completa em coleta formal.]" ], "quotesEn": [ "[Recorded endorsement — full quote pending formal collection.]" ] } ], "interviews": [ { "id": "heitor-neves-collact-interview", "titlePt": "Entrevista e aprendizados da Collact", "titleEn": "Interview and learnings from Collact", "intervieweeName": "Heitor Neves", "intervieweeRolePt": "Ex-CTO @ Collact · CTO @ MarSaúde", "intervieweeRoleEn": "Former CTO @ Collact · CTO @ MarSaúde", "dateIso": "2026-05-03", "datePt": "03 de maio de 2026", "dateEn": "May 3, 2026", "durationLabel": "~34 min", "summaryPt": "Conversa sobre a trajetória da Collact (adquirida pela Stone&Co), o papel da pesquisa contínua no time de produto, decisões estratégicas que poderiam ter sido diferentes, e o impacto direto do trabalho de pesquisa do Enzo na conexão do time com o cliente.", "summaryEn": "Conversation about Collact's trajectory (acquired by Stone&Co), the role of continuous research in the product team, strategic decisions that could have been different, and the direct impact of Enzo's research work in connecting the team with the customer.", "transcriptUrl": "https://coconote.app/notes/dfce6b9c-3338-4eb5-9879-13b8bdc4a5f2/transcript" }, { "id": "vlad-figueiredo-collact-interview", "titlePt": "Trajetórias, pesquisa e produto", "titleEn": "Trajectories, research and product", "intervieweeName": "Vladimir Figueiredo", "intervieweeRolePt": "Ex-CPO @ Collact · CPO @ Amparo", "intervieweeRoleEn": "Former CPO @ Collact · CPO @ Amparo", "dateIso": "2026-05-03", "datePt": "03 de maio de 2026", "dateEn": "May 3, 2026", "durationLabel": "~24 min", "summaryPt": "Conversa sobre a aquisição da Collact pela Stone&Co (25% via corporate venture em 2019, 100% em 2021), o papel da pesquisa como alavanca de defensabilidade, a decisão de contratar o Enzo sem experiência prévia, e a evolução do Enzo de pesquisador júnior para uma pessoa com visão estratégica conectada aos desafios de negócio.", "summaryEn": "Conversation about Collact's acquisition by Stone&Co (25% via corporate venture in 2019, 100% in 2021), research as a defensibility lever, the decision to hire Enzo without prior experience, and Enzo's evolution from a junior researcher into someone with strategic vision connected to business challenges.", "transcriptUrl": "https://coconote.app/notes/4b5cdb31-fc32-4e3c-b104-ec9cc2588ae2/transcript" } ], "studies": [ { "slug": "oem-driver-assist-latam", "titleEn": "Turned an ADAS into a multi-segment OEM platform", "titlePt": "Transformei um ADAS em plataforma OEM multi-segmento", "impactEn": "Roadmap decision grounded in primary evidence — automaker expanded the system from a single pickup to a multi-vehicle OEM platform.", "impactPt": "Decisão de roadmap fundamentada em evidência primária — montadora expandiu o sistema de uma única picape para plataforma OEM multi-veículo.", "summaryEn": "Multi-segment primary research (mining, defense, oil & gas, renewable energy) with fleet managers at one of the world\\", "summaryPt": "Pesquisa primária multi-segmento (mineração, defesa, óleo & gás, energia renovável) com fleet managers de uma das maiores montadoras globais. Cinco entregáveis estruturados que destravaram a expansão do produto além do veículo original.", "metricEn": "4", "metricPt": "4", "metricLabelEn": "B2B segments mapped", "metricLabelPt": "segmentos B2B mapeados", "filterCategory": "Enterprise OEM", "competencyTags": "Strategic Thinking, Multi-Segment B2B", "methodTags": "Qualitative, Competitive Analysis, B2B Journey", "url": "https://enzodulius.com/work/oem-driver-assist-latam", "overview": null, "gated": true }, { "slug": "oem-pickups-latam", "titleEn": "Unlocked a US$ 1B+ decision at a global OEM", "titlePt": "Destravei uma decisão de US$ 1B+ em uma OEM global", "impactEn": "Product direction grounded in primary evidence — replaced opinion with field in a stalled strategic decision.", "impactPt": "Direcionamento de produto baseado em evidência primária — substituiu opinião por campo em uma decisão estratégica que estava parada.", "summaryEn": "Led field research across 4 LATAM countries with owners, communities, and dealerships — delivered the executive committee the evidence that reframed the brand territory of an iconic pickup.", "summaryPt": "Liderei pesquisa de campo em 4 países da LATAM com donos, comunidades e concessionárias — entreguei ao comitê executivo a evidência que redefiniu o território de marca de uma picape icônica.", "metricEn": "US$ 1B+", "metricPt": "US$ 1B+", "metricLabelEn": "segment unlocked", "metricLabelPt": "segmento destravado", "filterCategory": "Enterprise OEM", "competencyTags": "Strategic Thinking, Field Research", "methodTags": "Field Study, Contextual Inquiry, Brand Territory", "url": "https://enzodulius.com/work/oem-pickups-latam", "overview": null, "gated": false }, { "slug": "oem-regular-cab-latam", "titleEn": "Sized the right channel for a commercial pickup across 3 countries", "titlePt": "Dimensionei o canal certo para uma picape comercial em 3 países", "impactEn": "Channel and industrial-segment prioritization based on quantified evidence — replaced qualitative hypothesis with defensible number at executive committee.", "impactPt": "Priorização de canais e segmentos industriais com base em evidência quantificada — substituiu hipótese qualitativa por número defensável em comitê executivo.", "summaryEn": "B2B market sizing research across [Brazil], [Argentina] and [Chile] for one of the world\\", "summaryPt": "Pesquisa de market sizing B2B em [Brasil], [Argentina] e [Chile] para uma das maiores montadoras globais — dimensionou frota própria, locadoras corporativas e canal retail enterprise, e priorizou três segmentos industriais como foco comercial.", "metricEn": "3", "metricPt": "3", "metricLabelEn": "LATAM countries mapped", "metricLabelPt": "países LATAM mapeados", "filterCategory": "Enterprise OEM", "competencyTags": "Strategic Thinking, Market Sizing", "methodTags": "Desk Research, Field Research, B2B Fleet · Quantitative", "url": "https://enzodulius.com/work/oem-regular-cab-latam", "overview": null, "gated": true }, { "slug": "oem-grille-shutter-ux", "titleEn": "Redesigned the communication of a fault that cost millions in warranty", "titlePt": "Redesenhei a comunicação de uma falha que custava milhões em garantia", "impactEn": "Multi-channel recommendation adopted as reference for the next platform generation — cluster message differentiated by fault type, new manual section, and in-app notification with explanatory video and booking button.", "impactPt": "Recomendação multi-canal adotada como referência para a próxima geração da plataforma — mensagem do cluster diferenciada por tipo de falha, nova seção no manual e notificação no app com vídeo explicativo e botão de agendamento.", "summaryEn": "Multi-channel UX research (cluster, manual, [Vehicle App]) for one of the world\\", "summaryPt": "Pesquisa de UX multi-canal (cluster, manual, [App do Veículo]) para uma das maiores montadoras globais — combinou ergonomia, benchmark, quantitativo com 143 clientes nos EUA e 3 personas para reduzir custos de garantia evitável sem comprometer confiança no produto.", "metricEn": "143", "metricPt": "143", "metricLabelEn": "customers researched (US)", "metricLabelPt": "clientes pesquisados (EUA)", "filterCategory": "Enterprise OEM", "competencyTags": "UX Research, HMI Design", "methodTags": "Ergonomics, Benchmarking, Quantitative Research, Personas & Journeys", "url": "https://enzodulius.com/work/oem-grille-shutter-ux", "overview": null, "gated": true }, { "slug": "collact-disengagement", "titleEn": "Saved 6 months of dev by invalidating the proposed solution", "titlePt": "Evitei 6 meses de dev invalidando a solução proposta", "impactEn": "Product investment redirected to levers with much broader reach — internal benchmark of mature research practice.", "impactPt": "Investimento de produto redirecionado para alavancas com cobertura muito maior — referência interna de pesquisa madura.", "summaryEn": "Two consecutive research phases at a Stone-integrated B2B fintech: mapped 7 churn archetypes and proved with evidence that the planned solution would cover less than 18% of the base.", "summaryPt": "Duas fases consecutivas de pesquisa em uma fintech B2B integrada à Stone: mapeei 7 arquétipos de churn e provei com evidência que a solução planejada cobriria menos de 18% da base.", "metricEn": "6 months", "metricPt": "6 meses", "metricLabelEn": "of dev avoided", "metricLabelPt": "de dev evitados", "filterCategory": "FinTech / B2B", "competencyTags": "Strategic Thinking, Data-Driven", "methodTags": "Archetypes, Solution Validation, Dual Phase", "url": "https://enzodulius.com/work/collact-disengagement", "overview": { "tldr": "I led two consecutive research projects to tackle 8% monthly churn on the new-billing base. Phase 1 mapped 7 disengagement archetypes and uncovered the cumulative nature of dissatisfaction. Phase 2 tested the product team’s proposed solution and invalidated it with evidence — saving six months of development and redirecting investment to levers with much broader reach.", "context": "${COLLACT_CONTEXT_EN} The 8% monthly churn on the new billing made any scaling plan unfeasible — and the product team was preparing an expensive bet on an employee-to-transaction attribution feature.", "role": "Lead Researcher responsible for designing both phases, conducting 29 in-depth interviews, synthesizing the archetypes, and bringing the recommendation directly to product leadership and the C-level.", "impact": "Work delivered for one of Brazil’s largest acquirers, in a product integrated with the Stone base — where product decisions impact hundreds of thousands of small and mid-sized businesses. Evidence-based solution invalidation became an internal reference for mature research practice." }, "gated": false }, { "slug": "ve-valor", "titleEn": "Co-founded and shipped a SaaS from zero to go-live", "titlePt": "Co-fundei e levei um SaaS do zero ao go-live", "impactEn": "Productization thesis validated with paying customers — full founder-operator skillset: strategy, product, pricing, and operations.", "impactPt": "Tese de productização validada com clientes pagantes — repertório completo de founder-operator: estratégia, produto, pricing e operação.", "summaryEn": "Architected the platform in no-code with 6 integrated systems (Bubble, Zapier, GPT, MidJourney, Twilio, Mercado Pago) — productized architecture services into 3 fixed-scope plans.", "summaryPt": "Arquitetei a plataforma em no-code com 6 sistemas integrados (Bubble, Zapier, GPT, MidJourney, Twilio, Mercado Pago) — productizei serviços de arquitetura em 3 planos com escopo fechado.", "metricEn": "0→1", "metricPt": "0→1", "metricLabelEn": "product in production", "metricLabelPt": "produto em produção", "filterCategory": "Founder", "competencyTags": "Entrepreneurship, Product Strategy", "methodTags": "No-Code, Lean Startup", "url": "https://enzodulius.com/work/ve-valor", "overview": { "tldr": "I co-founded Vê Valor under the thesis that construction needed to be treated as a product, not a project. I designed the value proposition, structured plan-based pricing, architected the MVP in no-code (Bubble) with automations (Zapier, Twilio) and AI integrations (ChatGPT, MidJourney) — taking the platform from zero to go-live with real customers.", "context": "Construction projects are chaotic: architecture, execution, payments, and communication live in separate systems, and the client ends up managing a problem instead of buying a product. The opportunity was to productize this experience.", "role": "Co-founder responsible for product strategy, MVP technical architecture, pricing, and go-to-market. Led the company from concept to the first paid contract.", "impact": "Project that connects directly to SaaS, Product Strategy, AI-driven systems, and founder-led growth — combining entrepreneurial authorship with technical execution and market vision." }, "gated": false }, { "slug": "collact-jtbd", "titleEn": "Redirected the roadmap of an underused app with JTBD", "titlePt": "Redirecionei o roadmap de um app subutilizado com JTBD", "impactEn": "Product roadmap reoriented to the real job of the decision-maker, not the operational user.", "impactPt": "Roadmap de produto reorientado para o job real do tomador de decisão, não do usuário operacional.", "summaryEn": "JTBD research with 9 decision-makers revealed why <30% of the base used the app — despite higher retention among users — and where real value lived for the buyer.", "summaryPt": "Pesquisa Jobs to Be Done com 9 tomadores de decisão revelou por que <30% da base usava o app — apesar da retenção ser maior entre quem usava — e onde estava o valor real para o decisor.", "metricEn": "<30%", "metricPt": "<30%", "metricLabelEn": "adoption gap mapped", "metricLabelPt": "gap de adoção mapeado", "filterCategory": "FinTech / B2B", "competencyTags": "Product Research, Stakeholder Influence", "methodTags": "JTBD, In-depth Interviews", "url": "https://enzodulius.com/work/collact-jtbd", "overview": { "tldr": "I led a Jobs to Be Done study with 9 decision-makers to understand what was truly useful in the merchant’s daily routine when interacting with the app. The study combined desk research on the active-user profile with qualitative deep-dives, producing a clear roadmap redirection.", "context": "${COLLACT_CONTEXT_EN} The native app was the channel with highest retention but concentrated less than 30% of the base — a clear symptom of a gap between what the product offered and what the merchant truly needed.", "role": "Lead Researcher responsible for designing the CSD matrix, running interviews, JTBD synthesis, and executive presentation to the product squad.", "impact": "Research delivered inside a fintech integrated with Stone, where product decisions reverberate across hundreds of thousands of Brazilian small and mid-sized businesses." }, "gated": false }, { "slug": "collact-light", "titleEn": "Validated a self-service product with 68 establishments", "titlePt": "Validei um produto autosserviço com 68 estabelecimentos", "impactEn": "Lean, field-driven MVP — no speculative features at go-live.", "impactPt": "MVP enxuto e direcionado por dados de campo — sem features especulativas no go-live.", "summaryEn": "Two exploratory rounds (31 + 37 establishments) tested the self-service loyalty hypothesis — defined which features made it into the MVP and which were cut with evidence.", "summaryPt": "Duas rodadas exploratórias (31 + 37 estabelecimentos) testaram a hipótese de fidelidade autosserviço — definiram quais features entravam no MVP e quais foram cortadas com evidência.", "metricEn": "68", "metricPt": "68", "metricLabelEn": "establishments validated", "metricLabelPt": "estabelecimentos validados", "filterCategory": "FinTech / B2B", "competencyTags": "Solution Validation, Data-Driven", "methodTags": "Exploratory Research, Prototyping", "url": "https://enzodulius.com/work/collact-light", "overview": { "tldr": "I led two consecutive exploratory research rounds (31 + 37 establishments) to validate assumptions for a self-service loyalty product for the SMB market. The study defined pricing, reward model, and personalization — unlocking the Collact Light launch.", "context": "${COLLACT_CONTEXT_EN} Collact needed to create a product with low employee dependency, low cost, full self-service, and clear ROI for the merchant — an unusual challenge in the loyalty market.", "role": "Lead Researcher responsible for both rounds, recruitment, fieldwork, synthesis, and pricing recommendation delivered to product leadership.", "impact": "Research that supported the launch of a product for Brazil’s largest retail segment — SMB — inside the ecosystem of the country’s largest independent acquirer." }, "gated": false }, { "slug": "collact-quant", "titleEn": "Validated segmentation with 644 respondents from Stone base", "titlePt": "Validei segmentação com 644 respondentes da base Stone", "impactEn": "Segmentation decisions moved from gut-feel to statistically defensible evidence at the committee.", "impactPt": "Decisões de segmentação saíram do \"achismo\" para evidência estatística defensável em comitê.", "summaryEn": "At-scale quantitative survey that confirmed — with statistical significance — the segmentation and adherence hypothesized from prior qualitative work.", "summaryPt": "Survey quantitativa em escala que confirmou — com significância estatística — a segmentação e aderência hipotetizadas a partir das pesquisas qualitativas anteriores.", "metricEn": "644", "metricPt": "644", "metricLabelEn": "responses with significance", "metricLabelPt": "respostas com significância", "filterCategory": "FinTech / B2B", "competencyTags": "Data-Driven, Scale", "methodTags": "Survey, Quantitative", "url": "https://enzodulius.com/work/collact-quant", "overview": { "tldr": "I led a quantitative study with 644 respondents (out of 40k invited merchants) to validate the loyalty opportunity in the food sector. The research mapped perceived benefits, objections, and highest-adoption-likelihood profiles — becoming reference for strategic product decisions.", "context": "${COLLACT_CONTEXT_EN} Collact needed quantitative evidence to confirm that the loyalty interest seen in qualitative research scaled — and which adoption levers were strongest.", "role": "Lead Researcher responsible for survey design, Stone-channel distribution, statistical analysis, and executive synthesis.", "impact": "Research at a scale only possible through Collact’s position inside the Stone ecosystem — one of the largest SMB bases in Brazil." }, "gated": false }, { "slug": "collact-audience", "titleEn": "Built 3 actionable B2B personas from 33 interviews", "titlePt": "Construí 3 personas B2B acionáveis a partir de 33 entrevistas", "impactEn": "Shared vocabulary across teams — aligned areas that previously operated with divergent hypotheses.", "impactPt": "Vocabulário compartilhado entre áreas — alinhou times que antes operavam com hipóteses divergentes.", "summaryEn": "Full audience taxonomy + 3 personas that became a cross-functional reference across product, marketing, and sales.", "summaryPt": "Taxonomia completa de público + 3 personas que viraram referência transversal entre produto, marketing e vendas.", "metricEn": "33", "metricPt": "33", "metricLabelEn": "interviews synthesized", "metricLabelPt": "entrevistas sintetizadas", "filterCategory": "FinTech / B2B", "competencyTags": "Strategic Thinking", "methodTags": "Personas, Archetypes", "url": "https://enzodulius.com/work/collact-audience", "overview": { "tldr": "I built a hierarchical taxonomy of Collact’s customer (Target → Type → Actors → Personas → Archetypes) and synthesized 3 B2B personas from 33 in-depth interviews. The output became cross-functional reference for Marketing, Product, and Ops.", "context": "${COLLACT_CONTEXT_EN} Without a shared customer classification, each team used its own definitions — fragmenting communication and preventing targeted decisions.", "role": "Lead Researcher responsible for taxonomy architecture, fieldwork, and persona prioritization via Voice of the Customer with Marketing and Operations.", "impact": "Work that became strategic foundation for a fintech integrated with Stone — supporting decisions across one of Brazil’s largest SMB bases." }, "gated": false }, { "slug": "collact-roi", "titleEn": "Proved the ROI of Design Research to leadership", "titlePt": "Provei o ROI de Design Research para a liderança", "impactEn": "Research stopped being a cost line and became a defensible budget lever.", "impactPt": "Pesquisa deixou de ser custo e virou alavanca defensável de orçamento.", "summaryEn": "Dual and Triple Track Agile framework that made research return visible in product metrics — defended at leadership committee.", "summaryPt": "Framework de Dual e Triple Track Agile que tornou o retorno de pesquisa visível em métricas de produto — defendido em comitê de liderança.", "metricEn": "3x", "metricPt": "3x", "metricLabelEn": "demonstrated return", "metricLabelPt": "retorno demonstrado", "filterCategory": "Research Ops", "competencyTags": "Strategic Thinking, Stakeholder Influence", "methodTags": "Agile UX, Design ROI", "url": "https://enzodulius.com/work/collact-roi", "overview": { "tldr": "I built and delivered an executive framework on how to structure continuous research inside an agile team — covering Dual Track, Triple Track Agile, and the real ROI of investing in Design Research. The content changed how Collact’s product team related to research.", "context": "${COLLACT_CONTEXT_EN} In agile organizations, direction is often set by management (macro focus) and details by designers (micro focus) — resulting in stakeholder-centered or designer-centered products, rarely user-centered.", "role": "Author and presenter of the framework. Acted as research leadership influencing product and design to institutionalize continuous research.", "impact": "Technical-leadership content delivered inside a Stone-ecosystem fintech — demonstrating capacity to shape research culture in a high-growth B2B environment." }, "gated": false }, { "slug": "collact-hpc", "titleEn": "Scaled insight capture to ~20k prospects", "titlePt": "Escalei captura de insights para ~20k prospects", "impactEn": "Continuous research embedded in the commercial funnel — discovery no longer depended on point-in-time waves.", "impactPt": "Pesquisa contínua embutida no funil comercial — descoberta deixou de depender de ondas pontuais.", "summaryEn": "System that turned every outbound interaction into a research signal — discovery operating at growth scale, without sacrificing quality.", "summaryPt": "Sistema que transformou cada interação de outbound em sinal de pesquisa — discovery operando na escala de growth, sem sacrificar qualidade.", "metricEn": "~20k", "metricPt": "~20k", "metricLabelEn": "prospects as a source", "metricLabelPt": "prospects como fonte", "filterCategory": "Research Ops", "competencyTags": "Scale, Data-Driven", "methodTags": "Customer Discovery, Growth", "url": "https://enzodulius.com/work/collact-hpc", "overview": { "tldr": "I designed two complementary processes: one for systematic insight capture in every team interaction with merchants (138 unique insights in 4 weeks) and one for multichannel outbound to ~20k qualified merchants on the Stone base. Together they turned scattered conversations into a strategic asset.", "context": "${COLLACT_CONTEXT_EN} Valuable learnings from clients and prospects were lost to inconsistent documentation; at the same time, thousands of merchants with key-account profile had no contact with Collact.", "role": "Lead Researcher responsible for designing the processes, instrumenting capture templates, and validating the outbound front with Growth.", "impact": "Operation that extended Collact’s commercial reach within the Stone ecosystem — one of Brazil’s largest SMB networks." }, "gated": false }, { "slug": "sala-do-futuro", "titleEn": "Led an award-winning neurotech project at 17", "titlePt": "Liderei um projeto premiado de neurotech aos 17 anos", "impactEn": "Recognized at the 61st London International Youth Science Forum and FEINTECH (1st place, two consecutive years).", "impactPt": "Reconhecido no 61º London International Youth Science Forum e na FEINTECH (1º lugar, dois anos consecutivos).", "summaryEn": "Four integrated initiatives — layout, modular furniture, neural headband, and AV system — awarded at FEINTECH and selected for the London International Youth Science Forum.", "summaryPt": "Quatro iniciativas integradas — layout, mobiliário modular, headband neural e sistema AV — premiadas na FEINTECH e selecionadas para o London International Youth Science Forum.", "metricEn": "2×★", "metricPt": "2×★", "metricLabelEn": "international recognitions", "metricLabelPt": "reconhecimentos internacionais", "filterCategory": "Founder", "competencyTags": "Innovation, Entrepreneurship", "methodTags": "Industrial Design, Neuroscience", "url": "https://enzodulius.com/work/sala-do-futuro", "overview": { "tldr": "From age 15 to 17 I led a multidisciplinary project that redesigned the classroom across four parallel fronts: room layout, modular furniture, neural wearable tech (iHelp), and audiovisual system. The work was awarded in two consecutive FEINTECH editions and selected for the 61st London International Youth Science Forum.", "context": "19th-century classrooms still shape the educational experience of 21st-century students: poor ergonomics, rigid layout, zero technological integration, and no consideration for student well-being.", "role": "Initiator, project lead, and responsible for orchestrating research, industrial design, neuroscience, and audiovisual production.", "impact": "Project recognized by FEINTECH (Brazil) and selected for the London International Youth Science Forum, 61st edition — a forum that yearly gathers young scientists from more than 70 countries." }, "gated": false }, { "slug": "collact-stakeholder", "titleEn": "Structured executive reporting across 4 data layers", "titlePt": "Estruturei reporting executivo com 4 camadas de dados", "impactEn": "Leadership began making decisions looking at research data in real time.", "impactPt": "Liderança passou a tomar decisão olhando para dados de pesquisa em tempo real.", "summaryEn": "Integrated dashboards that gave C-level stakeholders continuous research visibility — research as a flow, not a one-off deliverable.", "summaryPt": "Dashboards integrados que deram visibilidade contínua de pesquisa para stakeholders C-level — pesquisa como fluxo, não como entrega pontual.", "metricEn": "4", "metricPt": "4", "metricLabelEn": "layers integrated", "metricLabelPt": "camadas integradas", "filterCategory": "Research Ops", "competencyTags": "Stakeholder Influence", "methodTags": "Data Reporting, Dashboards", "url": "https://enzodulius.com/work/collact-stakeholder", "overview": { "tldr": "I built a reporting system that turned Customer Discovery data into actionable dashboards for stakeholders — covering acquisition, onboarding, and product team structure. The system changed Collact’s data culture.", "context": "${COLLACT_CONTEXT_EN} Valuable Customer Discovery insights were collected but rarely reached stakeholders in a structured way — product decisions were made without visibility into what the field said.", "role": "Lead Researcher responsible for system design, integration with existing bases, and advocacy with the leaders consuming the output.", "impact": "System deployed inside the Stone ecosystem — an environment where product decisions impact hundreds of thousands of small and mid-sized entrepreneurs." }, "gated": false }, { "slug": "collact-atomic", "titleEn": "Democratized insight access with Atomic Research", "titlePt": "Democratizei acesso a insights com Atomic Research", "impactEn": "Research knowledge became a compounding asset — scaled impact without scaling headcount.", "impactPt": "Conhecimento de pesquisa virou compounding asset — escalou impacto sem escalar headcount.", "summaryEn": "Searchable knowledge base that turned point-in-time discoveries into a company asset — any team could pull evidence without re-running research.", "summaryPt": "Knowledge base pesquisável que transformou descobertas pontuais em ativo da empresa — qualquer time podia consultar evidência sem refazer pesquisa.", "metricEn": "∞", "metricPt": "∞", "metricLabelEn": "reusable insights", "metricLabelPt": "insights reaproveitáveis", "filterCategory": "Research Ops", "competencyTags": "Data-Driven, Scale", "methodTags": "Atomic Research, Airtable", "url": "https://enzodulius.com/work/collact-atomic", "overview": { "tldr": "I implemented the Atomic Research methodology in Airtable to turn market intelligence and customer insights into searchable assets. I built two knowledge bases — clients (334+ nuggets) and market (7 competitors continuously mapped) — used across the entire company.", "context": "${COLLACT_CONTEXT_EN} One-off reports were rarely re-read; each new study started from scratch, ignoring the repertoire the company had already generated in previous months.", "role": "Lead Researcher responsible for architecture design, atomic taxonomy definition, and continuous operation of both bases.", "impact": "Knowledge infrastructure deployed in a Stone-ecosystem fintech — a sustainable operation that outlasts the person who built it." }, "gated": false }, { "slug": "collact-grandes-marcas", "titleEn": "Mapped enterprise opportunity with 6 decision-makers", "titlePt": "Mapeei oportunidade enterprise com 6 tomadores de decisão", "impactEn": "Upmarket thesis backed by direct decision-maker evidence — not inference.", "impactPt": "Tese de movimento upmarket sustentada por evidência direta de decisores — não por inferência.", "summaryEn": "Desk research on large chains + qualitative interviews with buyers — Value Proposition Canvas that guided the upmarket thesis.", "summaryPt": "Desk research de grandes redes + entrevistas qualitativas com decisores — Value Proposition Canvas que orientou a tese de upmarket.", "metricEn": "6 DMs", "metricPt": "6 TDs", "metricLabelEn": "enterprise decision-makers", "metricLabelPt": "decisores enterprise", "filterCategory": "FinTech / B2B", "competencyTags": "Strategic Thinking", "methodTags": "Desk Research, Value Proposition Canvas", "url": "https://enzodulius.com/work/collact-grandes-marcas", "overview": { "tldr": "I led a two-front study: quantitative analysis of engagement across Collact’s large-chain base (9 criteria per establishment, segmented into hightouch / techtouch / midtouch / lowtouch / inactive) followed by qualitative deep-dive with 6 small-chain DMs to map the “Scale DM” archetype via Value Proposition Canvas and Empathy Map.", "context": "${COLLACT_CONTEXT_EN} The chain segment represented the highest potential LTV — but the team had no clarity on which levers moved these clients nor how to segment them for specific outreach.", "role": "Lead Researcher responsible for both fronts, methodological design, interviewing, and actionable synthesis for Sales and Product.", "impact": "Enterprise research inside a Stone-integrated fintech — an environment connected directly to the Brazilian retail mid- and large-chain segment." }, "gated": false }, { "slug": "collact-market", "titleEn": "Mapped the competitive landscape with SWOT of 7 players", "titlePt": "Mapeei o cenário competitivo com SWOT de 7 players", "impactEn": "Differentiation strategy moved from abstract plan to concrete targets to defend and attack.", "impactPt": "Estratégia de diferenciação saiu do plano abstrato e ganhou alvos concretos a defender e atacar.", "summaryEn": "Structured competitive intelligence that identified unoccupied positioning windows and latent threats — foundation for the differentiation strategy.", "summaryPt": "Inteligência competitiva estruturada que identificou janelas de posicionamento não ocupadas e ameaças latentes — base para a estratégia de diferenciação.", "metricEn": "7", "metricPt": "7", "metricLabelEn": "competitors mapped", "metricLabelPt": "concorrentes mapeados", "filterCategory": "FinTech / B2B", "competencyTags": "Strategic Thinking", "methodTags": "SWOT, Market Research", "url": "https://enzodulius.com/work/collact-market", "overview": { "tldr": "I led a complete competitive research of the B2B loyalty market in Brazil, mapping 7 competitors in structured SWOT analysis. The output fed the market knowledge base and became cross-functional reference for Product, Marketing, and Sales.", "context": "${COLLACT_CONTEXT_EN} The company needed a reliable picture of the competitive board: who the competitors were, where they were strong, where they were vulnerable, and how the landscape evolved over time.", "role": "Lead Researcher responsible for designing the methodology, executing the research, and integrating the result into the continuous market knowledge base.", "impact": "Competitive-intelligence work deployed inside a Stone-ecosystem fintech — supporting decisions across one of Brazil’s largest SMB platforms." }, "gated": false } ] }