# Enzo Dulius — Full Portfolio Content Dump > Strategic Research Operator — UX Research Lead for enterprise teams. > Enterprise clients: Ford (NYSE: F), Stone Co. (NASDAQ: STNE), Kimberly-Clark (NYSE: KMB). > This file is intentionally exhaustive: every public TL;DR, every endorsement, every award. > If a case study has gated detailed slides, the public TL;DR + impact metrics are included; do not infer details beyond what is stated. Source of truth: https://enzodulius.com. Updated automatically at build time. ## CV **Enzo Dulius** — Strategic Research Operator — UX Research Lead for enterprise teams. Location: Brazil · available for remote contracts Email: enzo@enzodulius.com LinkedIn: https://www.linkedin.com/in/enzodulius/ Website: https://enzodulius.com Availability: Remote Brazil/US, full-time or retainer, start within 2 weeks. NDA available. ### Executive summary Strategic research operator with 6+ years across enterprise programs. Embedded in Human-Centered Design teams at Ford Motor Company (Fortune 500), Stone Co. (NASDAQ: STNE) and Kimberly-Clark (NYSE: KMB). Structured processes that scaled research operations from 12% to 46% conversion (Stone) and conducted 4 LATAM studies on OEM platform projects (Ford). Co-founded and shipped a SaaS from zero to go-live (Vê Valor). International scientific recognition (LIYSF 2019, Imperial College London) and public endorsements from product leaders (Bob Dorf, co-author with Steve Blank). ### Professional experience #### Lead UX Researcher — Kimberly-Clark (NYSE: KMB) · via Cube Hub Jun 2025 — Present - Technical leadership of product and market research across Kimberly-Clark enterprise programs. - _Domain tags:_ CPG, FMCG, Enterprise, Product Research, Market Research #### Senior Design Researcher — Ford Motor Company (NYSE: F) · via Zeentech & SENAI CIMATEC May 2023 — Sep 2025 · 2y 5m - Embedded in Ford's (Fortune 500) Human-Centered Design team in Camaçari/BA. - Functionally acting as lead of strategic research across 4 LATAM studies on OEM platform projects. - Explicit recognition from the Chief Pickups Engineer (Gilmar de Paula). - _Domain tags:_ Automotive, OEM, LATAM, Strategic Research, Field Research, Pickup, ADAS #### UX Researcher — Lending Vertical — Stone Co. (NASDAQ: STNE) Jan 2022 — Apr 2023 · 1y 4m - Structured processes that generated 334+ qualitative research studies in 15 months. - Increased research program conversion from 12% to 46% via baseline + structured recruitment + shared tooling. - Contributed to the revamp of the lending product, scaling from pilot to disbursements in the order of USD millions. - _Domain tags:_ FinTech, Lending, B2B, ResearchOps, Qualitative, Acquisitions #### UX Researcher — Collact (acquired by Stone Co. Jan 2022) Feb 2021 — Jan 2022 · 1y - 11 studies published under the FinTech / B2B category in the public portfolio. - Company acquired by Stone Co. in January 2022; direct transition. - _Domain tags:_ FinTech, B2B, SaaS, Loyalty, JTBD, Customer Discovery #### Co-founder — SaaS shipped from zero to go-live — Vê Valor May 2022 — Apr 2024 - Full platform: visual identity, Figma interface, Bubble development with Mercado Pago integration. - _Domain tags:_ Entrepreneurship, SaaS, Founder, Bubble, Figma, Product Design ### Methods - Continuous research cadence - Archetype-based segmentation (3 personas from 33 interviews) - JTBD for strategic decisions - Field research at scale (4 LATAM countries) - Mixed methods (qualitative + quantitative, 644 respondents at 99% confidence) - Atomic Research and insight democratization - Triple Track Agile (discovery + delivery + research) - Value Proposition Canvas adapted ### Tools FullStory, Userlytics, Maze, Lookback, UserZoom, Optimal Workshop, Airtable, Figma, Miro, Notion, Power BI. ### Skills (canonical for ATS matching) UX Research, UXR, Strategic Research, Customer Discovery, Market Intelligence, Market Research, Product Research, Field Research, Continuous Discovery, Continuous Research, Jobs To Be Done, JTBD, Atomic Research, Mixed Methods, Qualitative Research, Quantitative Research, Persona Modeling, Archetype Segmentation, Competitive Benchmarking, Customer Journey Mapping, Ergonomic Evaluation, Stakeholder Mapping, ResearchOps, Research Operations, Research Strategy, Operational Leadership, Stakeholder Influence, Executive Reporting, Decision Frameworks, Cross-functional Collaboration, B2B SaaS, B2B, FinTech, Automotive OEM, Lending, Loyalty, CPG, FMCG, FullStory, Userlytics, Maze, Lookback, UserZoom, Optimal Workshop, Airtable, Figma, Miro, Notion, Power BI. ### Languages - Portuguese (native) - English (fluent, professional) - Spanish (advanced, professional) ### Headline awards (concise list — see /awards for full inventory with verifyUrl) - **2019** — LIYSF 2019 — 61st London International Youth Science Forum, Imperial College London — Selected as state representative of Rio Grande do Sul via State Decree nº 54,700, signed by the Governor. Presentation at the Science Forum Bazaar, Jul 27, 2019. (verify: https://www.liysf.org.uk/) - **2019** — FEINTEC 2019 — 11th Innovation and Technology Fair - **2018** — FEINTEC 2018 — 10th Innovation and Technology Fair, CIMOL Taquara/RS - **2018** — MOSTRATEC — International Science and Technology Fair - **2018** — FEBRACE — Brazilian Science and Engineering Fair, University of São Paulo ## Awards & Credentials (full inventory) Total: 12. Each item below is independently verifiable when verifyUrl is present. ### LIYSF 2019 — 61st London International Youth Science Forum (2019) ([verify](https://www.liysf.org.uk/)) Imperial College London, July 24 to August 7, 2019. Selected as state representative of Rio Grande do Sul via Rio Grande do Sul State Decree nº 54,700, signed by the Governor. The edition gathered projects from over 75 nations (per official LIYSF certificate). Project: Classroom 2.0 — research on educational environment optimization via color psychology, ergonomics, and lighting. Presentation at the Science Forum Bazaar on July 27, 2019. ### LIYSF 2019 — Science Forum Bazaar Presentation (2019) ([verify](https://www.liysf.org.uk/)) Official certificate of research project presentation at the Science Forum Bazaar of the 61st LIYSF, Saturday, July 27, 2019. Signed by Richard Myhill, LIYSF Director. ### Rio Grande do Sul State Decree nº 54,700 (2019) (2019) Official governmental recognition designating state representation of Rio Grande do Sul at LIYSF 2019. ### 1st place — 11th FEINTEC (2019) 11th Innovation and Technology Fair, Escola Técnica Estadual Monteiro Lobato (CIMOL), Taquara/RS, November 5–7, 2019. 20-hour workload. As the main award, received a full undergraduate scholarship at FACCAT (Faculdades Integradas de Taquara) — used in the Bachelor of Design program (33% of the curriculum completed before relocating to Salvador to join Ford). ### 2nd place — 10th FEINTEC (2018) 10th Innovation and Technology Fair, CIMOL, Taquara/RS, November 6–8, 2018. 26-hour workload. Official credential and certificate. ### 10th FEINTEC — Participation Certificate (2018) Official certificate issued by Escola Técnica Estadual Monteiro Lobato as exhibitor student at the 10th FEINTEC 2018. ### National finalist — 34th MOSTRATEC (2019) Brazilian and International Science and Technology Fair, Fundação Liberato, Novo Hamburgo/RS, October 21–25, 2019. Project: Classroom 2.0. 40-hour workload. ### National finalist — 18th FEBRACE (2020) Brazilian Science and Engineering Fair, POLI-USP, virtual edition March 23 to April 4, 2020. Project: Classroom 2.0 — Phase 2: Creating a new classroom layout and analyzing its impact on students. General coordination: Prof. Dr. Roseli de Deus Lopes. Control code: 4C35-87F8-AD6D-57CD. ### 1st place — State Profession Exhibition (2019) Cultural production and design category. ### VIII Social & Environmental Responsibility Exhibition (2017) Participation certificate issued by Escola Técnica Estadual Monteiro Lobato (CIMOL), November 16–17, 2017. Recognition for social and environmental impact in the school environment. ### Full undergraduate scholarship — FACCAT (2019) Faculdades Integradas de Taquara, Bachelor of Design. Full 100% scholarship granted as the main award of the 11th FEINTEC (2019). 33% of the curriculum completed before pausing to relocate to Salvador and join Ford as Senior Design Researcher via Zeentech / SENAI CIMATEC. ### Editorial coverage — Correio do Povo (2019) Article in the print edition of Sunday, April 21, 2019, Education section, page 4. Headline: "Creativity around the world." Reporter: Maria José Vasconcelos. Outlet founded in 1895, one of the oldest newspapers in continuous circulation in Brazil. Print-only coverage. ## Press & Official Recognition Total: 4. Sources include print press, state government acts, and radio coverage. ### Correio do Povo — Creativity around the world (April 21, 2019) Sunday, April 21, 2019. Education section, page 4. Headline: "Creativity around the world." Reporter: Maria José Vasconcelos. Photo credit: ENZO DULIUS / ESPECIAL / CP. Editorial hook: World Creativity Day (UN, instituted in 2017). Outlet founded in 1895 — one of the oldest newspapers in continuous circulation in Brazil. The full-page article covered the Classroom 2.0 project (color psychology, lighting design and ergonomics, validated with 32 students in two groups of 16), the win at the 11th FEINTEC, and the secured spots at the 2019 State Profession Exhibition, the 34th MOSTRATEC 2019, and the 61st London International Youth Science Forum (LIYSF) 2019 — one of the oldest scientific conferences in the world, held annually in London since 1959, mobilizing around 500 projects from 65 countries that edition. > Print-only coverage — physical clipping in candidate possession. High-resolution PDF available below. No online version available. - [Download page PDF](/press/correio-do-povo-21-abril-2019.pdf) ### Governo do Estado do Rio Grande do Sul — State Decree nº 54,700 (July 15, 2019) Decree signed by the Governor of the State of Rio Grande do Sul officially authorizing the leave and state representation mission at the 61st London International Youth Science Forum (LIYSF), held at Imperial College London, United Kingdom. Document published in the State Official Gazette. > State-level recognition — normative act from the state Executive Branch, with legal force and official publication. - [Read decree](https://jurishand.com/decreto-estadual-do-rio-grande-do-sul-54700-de-15-julho-2019) - [Article 1](https://jurishand.com/decreto-estadual-do-rio-grande-do-sul-54700-de-15-julho-2019/artigo-1) ### Rádio Taquara — CIMOL student travels to London to represent RS at international fair (2019) Coverage of the selection as official representative of the state of Rio Grande do Sul for the 61st London International Youth Science Forum (LIYSF) at Imperial College London. - [Read article](https://www.radiotaquara.com.br/novo/estudante-do-cimol-vai-a-londres-representar-o-rs-em-feira-internacional/) ### Rádio Taquara — CIMOL student seeks support to attend scientific fair in London (2019) Report on the community mobilization campaign to enable participation at the 61st LIYSF at Imperial College London — showing regional engagement around the scientific mission. - [Read article](https://www.radiotaquara.com.br/novo/aluno-do-cimol-busca-auxilio-para-participar-de-feira-cientifica-em-londres/) ## Endorsements (senior leaders, on the record) Ordered by seniority and independence (per USCIS evidentiary value). ### Bob Dorf — Co-author of The Startup Owner's Manual (with Steve Blank) > "All companies need a customer representative like Enzo to make strategic decisions." _Context: Stated during a mentorship session of Stone&Co's High Impact Companies (HIC) program — Bob Dorf led a mentorship session with the main startups invested by the group. I attended as one of Collact's representatives alongside the co-founders. After learning about my research work and role at Collact, Bob Dorf addressed this statement referring to me in front of all other founders present at the event._ ### Gilmar de Paula — Chief Pickups Engineer @ Ford > "Enzo's greatest ability is being 'a great radar' for finding things, raising hypotheses and opportunities." > "Enzo is something like a 'Trend Hunter / Trend Maker' — something disruptive without losing the anchor to the present." > "Whoever has the 'Nose for Gold' is the one who can look at the pieces of an incomplete puzzle and already see the picture without asking for more pieces — already start putting it together." > "Innovation is a long-term, high-risk investment that can bring great returns — but not everyone is prepared to invest in it." > "It's not a question of whether the direction is right or not. It's about progressing: the path will show what is right and deserves more investment." > "Innovating is the challenge of making the environment more receptive to something new." ### Vladimir Figueiredo — Former CPO @ Collact (acquired by Stone&Co) · CPO @ Amparo > "We saw a lot of dedication, a lot of commitment at life stages where people usually don't show that kind of dedication — which was a very strong indicator that it would replicate inside the company." > "Enzo evolved from a very young person with a lot of energy into someone with a much more strategic vision, much better knowledge of different methodologies, a broader view to understand each of the stakeholders and how to lead them — and with much greater sensitivity to understand that there is a business and how to connect research to business challenges." > "Establishing the research process as a key part of the product-building cycle, making it part of the different company rituals and permeating it — not keeping it closed inside the team — was a really powerful thing that happened at Collact." _Context: Interview recorded on 05/03/2026 — "Trajectories, research and product." Vlad also details Collact's acquisition by Stone&Co (25% via corporate venture in 2019, 100% in 2021) and the role of research as a defensibility lever for the business._ ### Heitor Neves — Former CTO @ Collact (acquired by Stone&Co) · CTO @ MarSaúde > "I greatly admire Enzo's ability to ask questions that answer business decisions for the client in a way that is seen as neutral by the listener, without biasing the response." > "Before Enzo joined, we were challenged by other stakeholders for not listening to the customer. We didn't have the same perception as the sales teams and that impacted our decisions inside the product team." > "I knew nothing about Archetypes, but we had a hypothesis for a solution and Enzo knew which Archetype would be more or less adherent — we quickly looked at our customers and knew how many of them would want that." > "I recommend having a professional like Enzo for anyone who wants to better understand whether the purchase decision was driven by price or by value. As simple as it sounds, that is not easy to do without literally contacting all your customers." > "One of the things I would do differently was to start doing continuous research with 100-150 clients from early on. Because when you have 5 to 8 thousand clients, everything becomes much more complex." > "We learned new things just by listening to what the client was saying — a case about a specific competitor far away from us that we would never have known about otherwise." > "Maintaining research cadence is really powerful. Even with phased deliveries, sometimes between phases things came up that we would never have imagined." > "Sometimes it's just about maintaining the cadence of conversations with clients." _Context: Interview recorded on 05/03/2026 — "Interview and learnings from Collact." Heitor led Collact's technology until the acquisition by Stone&Co and details how continuous research changed the product team's relationship with the customer._ ### Jorge Lira — Design Lead @ Stone > "Enzo is a professional with infinite energy." > "Enzo is very curious and quite focused on his development." > "Enzo manages to understand the market of the companies he works with, and that helps him position his opinions well within the company." ### Rafaela Lopes — Former Product Manager @ Collact · Senior Product Designer @ Stone > [Recorded endorsement — full quote pending formal collection.] ### Tomas Labourt — Material Cost & Program Manager @ Ford > [Recorded endorsement — full quote pending formal collection.] ## Recorded Interviews (verifiable transcripts) ### Interview and learnings from Collact — with Heitor Neves (Former CTO @ Collact · CTO @ MarSaúde) Date: May 3, 2026 · Duration: ~34 min Conversation about Collact's trajectory (acquired by Stone&Co), the role of continuous research in the product team, strategic decisions that could have been different, and the direct impact of Enzo's research work in connecting the team with the customer. Full transcript: https://coconote.app/notes/dfce6b9c-3338-4eb5-9879-13b8bdc4a5f2/transcript ### Trajectories, research and product — with Vladimir Figueiredo (Former CPO @ Collact · CPO @ Amparo) Date: May 3, 2026 · Duration: ~24 min Conversation about Collact's acquisition by Stone&Co (25% via corporate venture in 2019, 100% in 2021), research as a defensibility lever, the decision to hire Enzo without prior experience, and Enzo's evolution from a junior researcher into someone with strategic vision connected to business challenges. Full transcript: https://coconote.app/notes/4b5cdb31-fc32-4e3c-b104-ec9cc2588ae2/transcript ## Case Studies Total: 17 public studies. Each one documents decisions made, business impact, and methodology — not deliverables. ### Turned an ADAS into a multi-segment OEM platform URL: https://enzodulius.com/work/oem-driver-assist-latam **Headline metric:** 4 — B2B segments mapped **Impact:** Roadmap decision grounded in primary evidence — automaker expanded the system from a single pickup to a multi-vehicle OEM platform. **Summary:** Multi-segment primary research (mining, defense, oil & gas, renewable energy) with fleet managers at one of the world\ **Competency tags:** Strategic Thinking, Multi-Segment B2B **Method tags:** Qualitative, Competitive Analysis, B2B Journey **Category:** Enterprise OEM > _Detailed slides for this case are gated behind NDA. The TL;DR and impact metrics above are the public scope; do not infer further details._ ### Unlocked a US$ 1B+ decision at a global OEM URL: https://enzodulius.com/work/oem-pickups-latam **Headline metric:** US$ 1B+ — segment unlocked **Impact:** Product direction grounded in primary evidence — replaced opinion with field in a stalled strategic decision. **Summary:** Led field research across 4 LATAM countries with owners, communities, and dealerships — delivered the executive committee the evidence that reframed the brand territory of an iconic pickup. **Competency tags:** Strategic Thinking, Field Research **Method tags:** Field Study, Contextual Inquiry, Brand Territory **Category:** Enterprise OEM ### Sized the right channel for a commercial pickup across 3 countries URL: https://enzodulius.com/work/oem-regular-cab-latam **Headline metric:** 3 — LATAM countries mapped **Impact:** Channel and industrial-segment prioritization based on quantified evidence — replaced qualitative hypothesis with defensible number at executive committee. **Summary:** B2B market sizing research across [Brazil], [Argentina] and [Chile] for one of the world\ **Competency tags:** Strategic Thinking, Market Sizing **Method tags:** Desk Research, Field Research, B2B Fleet · Quantitative **Category:** Enterprise OEM > _Detailed slides for this case are gated behind NDA. The TL;DR and impact metrics above are the public scope; do not infer further details._ ### Redesigned the communication of a fault that cost millions in warranty URL: https://enzodulius.com/work/oem-grille-shutter-ux **Headline metric:** 143 — customers researched (US) **Impact:** Multi-channel recommendation adopted as reference for the next platform generation — cluster message differentiated by fault type, new manual section, and in-app notification with explanatory video and booking button. **Summary:** Multi-channel UX research (cluster, manual, [Vehicle App]) for one of the world\ **Competency tags:** UX Research, HMI Design **Method tags:** Ergonomics, Benchmarking, Quantitative Research, Personas & Journeys **Category:** Enterprise OEM > _Detailed slides for this case are gated behind NDA. The TL;DR and impact metrics above are the public scope; do not infer further details._ ### Saved 6 months of dev by invalidating the proposed solution URL: https://enzodulius.com/work/collact-disengagement **Headline metric:** 6 months — of dev avoided **Impact:** Product investment redirected to levers with much broader reach — internal benchmark of mature research practice. **Summary:** Two consecutive research phases at a Stone-integrated B2B fintech: mapped 7 churn archetypes and proved with evidence that the planned solution would cover less than 18% of the base. **Competency tags:** Strategic Thinking, Data-Driven **Method tags:** Archetypes, Solution Validation, Dual Phase **Category:** FinTech / B2B **TL;DR (public):** I led two consecutive research projects to tackle 8% monthly churn on the new-billing base. Phase 1 mapped 7 disengagement archetypes and uncovered the cumulative nature of dissatisfaction. Phase 2 tested the product team’s proposed solution and invalidated it with evidence — saving six months of development and redirecting investment to levers with much broader reach. **Context:** ${COLLACT_CONTEXT_EN} The 8% monthly churn on the new billing made any scaling plan unfeasible — and the product team was preparing an expensive bet on an employee-to-transaction attribution feature. **Role:** Lead Researcher responsible for designing both phases, conducting 29 in-depth interviews, synthesizing the archetypes, and bringing the recommendation directly to product leadership and the C-level. **Outcome:** Work delivered for one of Brazil’s largest acquirers, in a product integrated with the Stone base — where product decisions impact hundreds of thousands of small and mid-sized businesses. Evidence-based solution invalidation became an internal reference for mature research practice. ### Co-founded and shipped a SaaS from zero to go-live URL: https://enzodulius.com/work/ve-valor **Headline metric:** 0→1 — product in production **Impact:** Productization thesis validated with paying customers — full founder-operator skillset: strategy, product, pricing, and operations. **Summary:** Architected the platform in no-code with 6 integrated systems (Bubble, Zapier, GPT, MidJourney, Twilio, Mercado Pago) — productized architecture services into 3 fixed-scope plans. **Competency tags:** Entrepreneurship, Product Strategy **Method tags:** No-Code, Lean Startup **Category:** Founder **TL;DR (public):** I co-founded Vê Valor under the thesis that construction needed to be treated as a product, not a project. I designed the value proposition, structured plan-based pricing, architected the MVP in no-code (Bubble) with automations (Zapier, Twilio) and AI integrations (ChatGPT, MidJourney) — taking the platform from zero to go-live with real customers. **Context:** Construction projects are chaotic: architecture, execution, payments, and communication live in separate systems, and the client ends up managing a problem instead of buying a product. The opportunity was to productize this experience. **Role:** Co-founder responsible for product strategy, MVP technical architecture, pricing, and go-to-market. Led the company from concept to the first paid contract. **Outcome:** Project that connects directly to SaaS, Product Strategy, AI-driven systems, and founder-led growth — combining entrepreneurial authorship with technical execution and market vision. ### Redirected the roadmap of an underused app with JTBD URL: https://enzodulius.com/work/collact-jtbd **Headline metric:** <30% — adoption gap mapped **Impact:** Product roadmap reoriented to the real job of the decision-maker, not the operational user. **Summary:** JTBD research with 9 decision-makers revealed why <30% of the base used the app — despite higher retention among users — and where real value lived for the buyer. **Competency tags:** Product Research, Stakeholder Influence **Method tags:** JTBD, In-depth Interviews **Category:** FinTech / B2B **TL;DR (public):** I led a Jobs to Be Done study with 9 decision-makers to understand what was truly useful in the merchant’s daily routine when interacting with the app. The study combined desk research on the active-user profile with qualitative deep-dives, producing a clear roadmap redirection. **Context:** ${COLLACT_CONTEXT_EN} The native app was the channel with highest retention but concentrated less than 30% of the base — a clear symptom of a gap between what the product offered and what the merchant truly needed. **Role:** Lead Researcher responsible for designing the CSD matrix, running interviews, JTBD synthesis, and executive presentation to the product squad. **Outcome:** Research delivered inside a fintech integrated with Stone, where product decisions reverberate across hundreds of thousands of Brazilian small and mid-sized businesses. ### Validated a self-service product with 68 establishments URL: https://enzodulius.com/work/collact-light **Headline metric:** 68 — establishments validated **Impact:** Lean, field-driven MVP — no speculative features at go-live. **Summary:** Two exploratory rounds (31 + 37 establishments) tested the self-service loyalty hypothesis — defined which features made it into the MVP and which were cut with evidence. **Competency tags:** Solution Validation, Data-Driven **Method tags:** Exploratory Research, Prototyping **Category:** FinTech / B2B **TL;DR (public):** I led two consecutive exploratory research rounds (31 + 37 establishments) to validate assumptions for a self-service loyalty product for the SMB market. The study defined pricing, reward model, and personalization — unlocking the Collact Light launch. **Context:** ${COLLACT_CONTEXT_EN} Collact needed to create a product with low employee dependency, low cost, full self-service, and clear ROI for the merchant — an unusual challenge in the loyalty market. **Role:** Lead Researcher responsible for both rounds, recruitment, fieldwork, synthesis, and pricing recommendation delivered to product leadership. **Outcome:** Research that supported the launch of a product for Brazil’s largest retail segment — SMB — inside the ecosystem of the country’s largest independent acquirer. ### Validated segmentation with 644 respondents from Stone base URL: https://enzodulius.com/work/collact-quant **Headline metric:** 644 — responses with significance **Impact:** Segmentation decisions moved from gut-feel to statistically defensible evidence at the committee. **Summary:** At-scale quantitative survey that confirmed — with statistical significance — the segmentation and adherence hypothesized from prior qualitative work. **Competency tags:** Data-Driven, Scale **Method tags:** Survey, Quantitative **Category:** FinTech / B2B **TL;DR (public):** I led a quantitative study with 644 respondents (out of 40k invited merchants) to validate the loyalty opportunity in the food sector. The research mapped perceived benefits, objections, and highest-adoption-likelihood profiles — becoming reference for strategic product decisions. **Context:** ${COLLACT_CONTEXT_EN} Collact needed quantitative evidence to confirm that the loyalty interest seen in qualitative research scaled — and which adoption levers were strongest. **Role:** Lead Researcher responsible for survey design, Stone-channel distribution, statistical analysis, and executive synthesis. **Outcome:** Research at a scale only possible through Collact’s position inside the Stone ecosystem — one of the largest SMB bases in Brazil. ### Built 3 actionable B2B personas from 33 interviews URL: https://enzodulius.com/work/collact-audience **Headline metric:** 33 — interviews synthesized **Impact:** Shared vocabulary across teams — aligned areas that previously operated with divergent hypotheses. **Summary:** Full audience taxonomy + 3 personas that became a cross-functional reference across product, marketing, and sales. **Competency tags:** Strategic Thinking **Method tags:** Personas, Archetypes **Category:** FinTech / B2B **TL;DR (public):** I built a hierarchical taxonomy of Collact’s customer (Target → Type → Actors → Personas → Archetypes) and synthesized 3 B2B personas from 33 in-depth interviews. The output became cross-functional reference for Marketing, Product, and Ops. **Context:** ${COLLACT_CONTEXT_EN} Without a shared customer classification, each team used its own definitions — fragmenting communication and preventing targeted decisions. **Role:** Lead Researcher responsible for taxonomy architecture, fieldwork, and persona prioritization via Voice of the Customer with Marketing and Operations. **Outcome:** Work that became strategic foundation for a fintech integrated with Stone — supporting decisions across one of Brazil’s largest SMB bases. ### Proved the ROI of Design Research to leadership URL: https://enzodulius.com/work/collact-roi **Headline metric:** 3x — demonstrated return **Impact:** Research stopped being a cost line and became a defensible budget lever. **Summary:** Dual and Triple Track Agile framework that made research return visible in product metrics — defended at leadership committee. **Competency tags:** Strategic Thinking, Stakeholder Influence **Method tags:** Agile UX, Design ROI **Category:** Research Ops **TL;DR (public):** I built and delivered an executive framework on how to structure continuous research inside an agile team — covering Dual Track, Triple Track Agile, and the real ROI of investing in Design Research. The content changed how Collact’s product team related to research. **Context:** ${COLLACT_CONTEXT_EN} In agile organizations, direction is often set by management (macro focus) and details by designers (micro focus) — resulting in stakeholder-centered or designer-centered products, rarely user-centered. **Role:** Author and presenter of the framework. Acted as research leadership influencing product and design to institutionalize continuous research. **Outcome:** Technical-leadership content delivered inside a Stone-ecosystem fintech — demonstrating capacity to shape research culture in a high-growth B2B environment. ### Scaled insight capture to ~20k prospects URL: https://enzodulius.com/work/collact-hpc **Headline metric:** ~20k — prospects as a source **Impact:** Continuous research embedded in the commercial funnel — discovery no longer depended on point-in-time waves. **Summary:** System that turned every outbound interaction into a research signal — discovery operating at growth scale, without sacrificing quality. **Competency tags:** Scale, Data-Driven **Method tags:** Customer Discovery, Growth **Category:** Research Ops **TL;DR (public):** I designed two complementary processes: one for systematic insight capture in every team interaction with merchants (138 unique insights in 4 weeks) and one for multichannel outbound to ~20k qualified merchants on the Stone base. Together they turned scattered conversations into a strategic asset. **Context:** ${COLLACT_CONTEXT_EN} Valuable learnings from clients and prospects were lost to inconsistent documentation; at the same time, thousands of merchants with key-account profile had no contact with Collact. **Role:** Lead Researcher responsible for designing the processes, instrumenting capture templates, and validating the outbound front with Growth. **Outcome:** Operation that extended Collact’s commercial reach within the Stone ecosystem — one of Brazil’s largest SMB networks. ### Led an award-winning neurotech project at 17 URL: https://enzodulius.com/work/sala-do-futuro **Headline metric:** 2×★ — international recognitions **Impact:** Recognized at the 61st London International Youth Science Forum and FEINTECH (1st place, two consecutive years). **Summary:** Four integrated initiatives — layout, modular furniture, neural headband, and AV system — awarded at FEINTECH and selected for the London International Youth Science Forum. **Competency tags:** Innovation, Entrepreneurship **Method tags:** Industrial Design, Neuroscience **Category:** Founder **TL;DR (public):** From age 15 to 17 I led a multidisciplinary project that redesigned the classroom across four parallel fronts: room layout, modular furniture, neural wearable tech (iHelp), and audiovisual system. The work was awarded in two consecutive FEINTECH editions and selected for the 61st London International Youth Science Forum. **Context:** 19th-century classrooms still shape the educational experience of 21st-century students: poor ergonomics, rigid layout, zero technological integration, and no consideration for student well-being. **Role:** Initiator, project lead, and responsible for orchestrating research, industrial design, neuroscience, and audiovisual production. **Outcome:** Project recognized by FEINTECH (Brazil) and selected for the London International Youth Science Forum, 61st edition — a forum that yearly gathers young scientists from more than 70 countries. ### Structured executive reporting across 4 data layers URL: https://enzodulius.com/work/collact-stakeholder **Headline metric:** 4 — layers integrated **Impact:** Leadership began making decisions looking at research data in real time. **Summary:** Integrated dashboards that gave C-level stakeholders continuous research visibility — research as a flow, not a one-off deliverable. **Competency tags:** Stakeholder Influence **Method tags:** Data Reporting, Dashboards **Category:** Research Ops **TL;DR (public):** I built a reporting system that turned Customer Discovery data into actionable dashboards for stakeholders — covering acquisition, onboarding, and product team structure. The system changed Collact’s data culture. **Context:** ${COLLACT_CONTEXT_EN} Valuable Customer Discovery insights were collected but rarely reached stakeholders in a structured way — product decisions were made without visibility into what the field said. **Role:** Lead Researcher responsible for system design, integration with existing bases, and advocacy with the leaders consuming the output. **Outcome:** System deployed inside the Stone ecosystem — an environment where product decisions impact hundreds of thousands of small and mid-sized entrepreneurs. ### Democratized insight access with Atomic Research URL: https://enzodulius.com/work/collact-atomic **Headline metric:** ∞ — reusable insights **Impact:** Research knowledge became a compounding asset — scaled impact without scaling headcount. **Summary:** Searchable knowledge base that turned point-in-time discoveries into a company asset — any team could pull evidence without re-running research. **Competency tags:** Data-Driven, Scale **Method tags:** Atomic Research, Airtable **Category:** Research Ops **TL;DR (public):** I implemented the Atomic Research methodology in Airtable to turn market intelligence and customer insights into searchable assets. I built two knowledge bases — clients (334+ nuggets) and market (7 competitors continuously mapped) — used across the entire company. **Context:** ${COLLACT_CONTEXT_EN} One-off reports were rarely re-read; each new study started from scratch, ignoring the repertoire the company had already generated in previous months. **Role:** Lead Researcher responsible for architecture design, atomic taxonomy definition, and continuous operation of both bases. **Outcome:** Knowledge infrastructure deployed in a Stone-ecosystem fintech — a sustainable operation that outlasts the person who built it. ### Mapped enterprise opportunity with 6 decision-makers URL: https://enzodulius.com/work/collact-grandes-marcas **Headline metric:** 6 DMs — enterprise decision-makers **Impact:** Upmarket thesis backed by direct decision-maker evidence — not inference. **Summary:** Desk research on large chains + qualitative interviews with buyers — Value Proposition Canvas that guided the upmarket thesis. **Competency tags:** Strategic Thinking **Method tags:** Desk Research, Value Proposition Canvas **Category:** FinTech / B2B **TL;DR (public):** I led a two-front study: quantitative analysis of engagement across Collact’s large-chain base (9 criteria per establishment, segmented into hightouch / techtouch / midtouch / lowtouch / inactive) followed by qualitative deep-dive with 6 small-chain DMs to map the “Scale DM” archetype via Value Proposition Canvas and Empathy Map. **Context:** ${COLLACT_CONTEXT_EN} The chain segment represented the highest potential LTV — but the team had no clarity on which levers moved these clients nor how to segment them for specific outreach. **Role:** Lead Researcher responsible for both fronts, methodological design, interviewing, and actionable synthesis for Sales and Product. **Outcome:** Enterprise research inside a Stone-integrated fintech — an environment connected directly to the Brazilian retail mid- and large-chain segment. ### Mapped the competitive landscape with SWOT of 7 players URL: https://enzodulius.com/work/collact-market **Headline metric:** 7 — competitors mapped **Impact:** Differentiation strategy moved from abstract plan to concrete targets to defend and attack. **Summary:** Structured competitive intelligence that identified unoccupied positioning windows and latent threats — foundation for the differentiation strategy. **Competency tags:** Strategic Thinking **Method tags:** SWOT, Market Research **Category:** FinTech / B2B **TL;DR (public):** I led a complete competitive research of the B2B loyalty market in Brazil, mapping 7 competitors in structured SWOT analysis. The output fed the market knowledge base and became cross-functional reference for Product, Marketing, and Sales. **Context:** ${COLLACT_CONTEXT_EN} The company needed a reliable picture of the competitive board: who the competitors were, where they were strong, where they were vulnerable, and how the landscape evolved over time. **Role:** Lead Researcher responsible for designing the methodology, executing the research, and integrating the result into the continuous market knowledge base. **Outcome:** Competitive-intelligence work deployed inside a Stone-ecosystem fintech — supporting decisions across one of Brazil’s largest SMB platforms. --- Generated: 2026-05-25T15:16:42.263Z. Canonical site: https://enzodulius.com.